By Shayne Korithoski
Two visionary blueprints for moving us away from fossil fuel dependence into a new paradigm powered by renewable energy and energy efficiency have come out recently—Jeremy Rifkin’s “The Third Industrial Revolution: How Lateral Power is Transforming Energy, the Economy & the World,” and Amory Lovins’ “Reinventing Fire: Bold Business Solutions for the New Energy Era.” These books call on business and government leaders to shift society’s focus from greenhouse-gas producing fossil fuels to various renewable energies–including solar, wind, geothermal and tidal–and to facilitate the decentralization of distribution systems, e.g. by installing solar panels on the rooftops of buildings in order to transform them into power plants. Of course, efficiency is a key aspect of the shift, so better building codes, building retrofits, higher efficiency vehicles, and more public transit options such as high-speed rail are essential to making this vision a reality.
How can we reduce fossil fuel dependence?
Rifkin, an economist, wrote his book as an economic manual for policy makers and business leaders. His model has been endorsed by the EU, and he regularly consults with heads of state, including Angela Merkel of Germany. His thesis is that the convergence of Internet communication technology and renewable energies is giving rise to a Third Industrial Revolution–a revolution that our world desperately needs. While our current economy was built on the premise of infinite cheap energy, we have now entered an era when oil can no longer remain inexpensive. When you factor in the escalating climate crisis the world is facing, it only makes sense for us to reduce fossil fuel dependence, and make a switch to renewable energy technologies.
An essential part of the revolution, Rifkin argues, is the new political mindset that is emerging, especially among those in the younger generation. Internet technology has produced a worldwide interconnected communication web that is steadily transforming the political scene. The top-down, centralized, authoritarian dichotomy of “left versus right” is being replaced with a new model of democracy that is distributed, lateral and collaborative. Although much of the world is still framing things in terms of left and right, the distinction, according to Rifkin, is no longer relevant.
Quantum leaps are also being made, thanks to the Internet, in the way people access information, news, music, television and motion pictures. The recent battle over the SOPA bill in the U.S. Congress shone a spotlight on the clash between the old top-down ways of disseminating media, and the new laterally-distributed approach. Companies like Google that have been quick to occupy the newly formed “stage” are butting heads with others, such as Viacom (cable TV giant, owner Paramount Pictures), that are resisting the changes. The latter, however, are discovering they must abandon their old business models or risk becoming irrelevant.
The distribution of energy must now be brought into the equation as well. Rifkin points out that “old-age” fossil fuels are in fact elite energies that require significant military investment, large amounts of capital to move them from the ground to the end consumer, and centralized, top-down, command-and-control systems. In contrast, the emerging Third Industrial Revolution is driven by renewable energies that can be found and shared almost everywhere. The distributed nature of these energies and their infrastructure systems favours lateral rather than hierarchical command and control mechanisms; this has in turn facilitated the establishment of a new organizational model for the numerous economic activities generated by the revolution; a wiki-economy. Distributing energy in a more lateral fashion, which is now possible with renewables and energy storage devices like fuel cells and advanced batteries, also facilitates the democratization of energy. This changes the whole game.

In “Reinventing Fire,” Amory Lovins, whose background is in physics, provides a road map for actually laying down the infrastructure to create a more democratized energy grid. His plan would allow the U.S. to wean itself completely off oil, coal and nuclear energy by the year 2050; to eliminate fossil fuel dependence. The book looks at the four dominating sectors of the economy: (in order from the book) Transportation, Buildings, Industry and Electricity. Lovins breaks down each sector and then unveils his plan to set us free from the old energy regime. The book details some exciting technologies, some not yet well known, even among green building professionals, and it definitely conveys a message of hope and possibility. Let us ensure, in this era of transition, that we hold our political leaders to account for their contribution to our future; it is essential that they take notice of and help us move into the new Third Industrial Revolution.









